You’re never far from an advert these days – on our televisions and the internet, in magazines and on billboards. Take a step back to when advertising really took off and discover how Georgian manufacturers and shopkeepers promoted their wares…
Successful businesses in the competitive age of consumerism relied on creative marketing to gain prominence in the public eye and secure new business. Special offers, advertisements and trade cards were all weapons in a trader’s arsenal.
Although the Age of Enlightenment saw a rise in literacy, visual cues were still a staple of navigating the urban environment. Shop signs were powerful illustrative indicators of the type of businesses they promoted.